The following is an excerpt from The Green Book written by Elizabeth Rogers and Thomas M. Kostigen and featuring contributions from famous individuals. In this piece, NASCAR driver Dale Earnhardt Jr. speaks about recycling and Budweiser.
“Most people know my major sponsor on the NASCAR circuit is Busweiser. They’ve been with me since 1999, and we’ve won a lot races like the Daytona 500 together.
What a lot of people don’t know — and I didn’t, either, until recently — are some of the things Anheuser-Bush (the company that has produced Budweiser for more than 125 years) does to help the world. Anheuser-Bush is one of the largest recyclers of aluminum cans on the planet. They actually recycle more cans than they sell. And they have reduced the amount of aluminum in each can to save more natural resources. They also get involved in protecting wildlife habitat with the ‘Bud Outdoors’ program.
These are things they don’t advertise. They do it because it’s the right thing to do, which I respect. So recycle your Budweiser cans the next time you and your buddies get together for some cold ones. Chances are, within about sixty days, the cans you recycled will hit the shelves again so you can enjoy a few more Buds the next time my red No. 8 car and I cross the finish line first.”
The Green Book goes on sale June 19th. You can pre-order a copy here.