As a partner in Bonoâ€™s (PRODUCT) RED campaign, previously mentioned here and here, Converse recently announced hip hop artist Common as the face of their new (PRODUCT) RED campaign entitled â€œWeapon of Changeâ€. Commonâ€™s signature hi top is appropriately named the RED Weapon. Common was quick to jump on the cause, stating:
â€œConverse approached me to join the (PRODUCT) RED initiative and affect change. I have always felt my purpose is to do for people. Converse and (PRODUCT) RED are about people â€“ educating and reaching out to people to help humanity. I do this through my music, activism, and with people I come in contact with everyday. For me, Converse (PRODUCT) RED allows me to help affect change and have an immediate impact on people. Knowing the contributions from this initiative help people who need it makes it incredible because thereâ€™s no such thing as small change.â€
Launched in 2006, the objective of (PRODUCT) RED is to encourage consumers to become agents of change by engaging the private sector in raising awareness and money for the Global Fund, which helps in the fight against AIDS in Africa. The campaign and its partners have already raised more than $25 million to date.
Commonâ€™s Converse (PRODUCT) RED Weapon will be available nationwide exclusively at Foot Locker, Footaction, and Champs Sports, and on www.converse.com â€“ with a suggested retail price of $75 (15% of net wholesale price of the shoe goes to the Global Fund).
These shoes are not just made for walkingâ€¦