June 25th 2007
Celebrities Plug Environment With New T-Shirts
Filed under: campaigns — michael @ 9:21 am
Under the brand name L.E.N.Y. (Limited Edition New York), several celebrities, fashionistas, and other high-profile folks have designed eco-themed t-shirts based on personal interpretation of environmental themes. Proceeds from the sale of each shirt will go towards Al Gore’s The Climate Project; which trains individuals to give the same Inconvenient Truth presentation on global warming that was made famous in his movie. From the article,
“Designers from Diane von Furstenberg to Missoni as well as high-profile style icons such as Kate Moss, Jade Jagger, and Gwyneth Paltrow have each produced a unique limited edition collectable piece. Other icons include Helena Christensen, Christy Turlington, and Sophie Albou (of Paul & Joe). All T-shirts are styled in rayon jersey with a cut off neckline, sleeves and hem.”
Want one? Too bad. The collection was presented at a fashion show during the New York Fashion Week, where it was instantly sold-out to some of the most prestigious fashion destinations in the world: Colette in Paris, Italian Corso Cuomo 10 and Tokyo Isetan fashion home. Off to Ebay, you go!
[...] As with the last design fund raiser, these shirts will probably sell out pretty quick. Branson’s design shows a repeating image of Africa with the words “Flick Off!” written on the front. I’m not exactly sure what he’s trying to say… [...]