In strange-bedfellows-for-a-good-cause news, Stella McCartney and PETA are co-hosting the first virtual anti-fur protest on the 3-D, on-line world Second Life, from July 12 through July 29th. McCartney, a lifelong vegetarian whose clothing and accessories lines are animal and cruelty free, is putting a lighthearted spin on the very serious subject of animal rights.
According to PETA, beginning July 12th “there will be an outdoor celebration and picnic on a dedicated island, a Stella McCartney-PETA “world” where the protest will take on its own life.” Visitors will be able to donate (real) money to PETA, learn about McCartney and PETA’s (real) causes through virtual “treehouses” and receive (virtual) “goodie bags of anti-fur accessories” to help spread the message among Second Life’s users.
There will even be (real) contests! Visitors to the PETA party will be encouraged to come up with a new anti-fur slogan. PETA explains, “As the slogans are submitted, they will appear on the island, forming the basis for an ongoing discussion about the cruelty of the fur trade.” McCartney herself will choose the slogan winner, and the (real) Grand Prize are tickets to the 2008 Paris fashion shows in October.
No word if a Second Life “Stella” herself will make a guest appearance, but I’m curious about what a pixel-McCartney would look like…