by christine
Categories: People.

photo_whatwedo2b.jpgLive Earth event coordinators stepped it up a notch and covered all the angles by asking The Surfrider Foundation—a nonprofit organization dedicated to the protection and preservation of our world’s oceans, waves and beaches— to partner up with the Live Earth initiative in an effort to maintain, clean and preserve the Copacabana Beach, where the Live Earth Rio de Janeiro concert took place today.

According to Sergio Mello, Executive Director of Surfrider Foundation Brazil, Live Earth event coordinators approached the Surfrider Foundation themselves after environmental concerns were brought to their attention by the vast number of concertgoers attending the event, posing a even greater risk for environmental degradation.

To keep the coast in shape, local activists worked throughout the concert to inform the 700,000 concertgoers on the importance of keeping Rio’s Copacabana Beach clean. Throughout the venue, more than 350 Surfrider volunteers were stationed, educating concertgoers about Surfrider initiatives and passing out portable cigarette butt ash cans and trash collection bags.

The Surfrider Foundation volunteers were armed with biodegradable trash bags for impromptu clean-ups, while educational materials regarding proper beach conduct and respect for the coast were scattered around the site for attendees.

“Live Earth and Surfrider Foundation are both about pushing culture toward an environmentally conscious ethic. The Rio event is the dead center of that intersection; one of the world’s top beaches, music that will draw masses and real, on-sand beach clean ups to give people an onramp to get involved. The message won’t be abstract in Rio, it will be ‘here’s a bag, help us clean this beach up’” stated Jim Moriarty, the CEO of the Surfrider Foundation.

“We know concertgoers are there to hear music from their favorite musicians. But we also know those musicians are involved in this event for more than the music. This event is a platform for global change. It’s a way for all involved to nudge our collective will towards an environmental ethos.”