Seen the Live Earth public service announcements? Think you could do better? Green video site Current TV has teamed up with the Alliance For Climate Protection (both founded in part by Al Gore) to seek the best “creative and provocative ecospots”. Don’t leave it to famous directors or celebrities to entertain the world, get out there and start shooting either a :15, :30, or :60 spot. If the world thinks your spot inspires them to live to a new green groove, your vid will move on to be judged by the likes of George Clooney, Cameron Diaz, Orlando Bloom, Rihanna, and a bunch of other super cool people we don’t know.
And what do you get for winning this eco-creative contest from two of the largest organizations promoting green values and sustainable living? A Hybrid SUV. WTF?
That’s right: You get an SUV with Toyota’s Synergy Drive Hybrid System. Now, don’t get me wrong, equipping SUVs with hybrid technology is a beautiful small step to reducing the issues of global warming. But that’s all it is. I’m not sure if the organizers were worried that mainstream American culture would be turned off by the thought of winning something that isn’t an SUV, but with current mileage estimates for this thing coming in at around 31 city/27 highway, I’m really wishing the contest had a truly “green” prize.Â How about giving someone the option to have solar installed at their home or tricking out a Prius or two?
This grand prize hybrid-SUV is only for residents of the United States — even though the contest is open to people living in the UK and Ireland. Who wants to bet they’re not getting an SUV as the grand prize? Jump to the official registration and info page here.Â