by christine
Categories: Fashion, People.

courtney_web_s.jpgInstead of harking back to the ’60s and ’70s, flashing peace signs left and right, stars like Courteney Cox Arquette and Sienna Miller bare their love on their sleeves–and their chests–with the OmniPeace by Signorelli shirt.

As a testament to global social awareness and change, Hollywood starlets have donned the signature shirts to help end extreme poverty in Africa by 2025. For every $65 dollar shirt sold, 50 percent, yes 50, of the sales price goes to Millennium Promise, an organization dedicated to the worldwide poverty struggle. While other companies nowadays donate a small percentage of profits to charitable organizations or $1 for every product sold, OmniPeace takes the cake. Considering the price, half seems like a mighty generous donation–and a needed one at that.

“Everyone can do something to fix this problem because it can be fixed,” Cox Arquette told People. Recently, Cox and her husband David Arquette sported the spiffy graphic t-shirts at the line’s L.A. launch at Kitson Men.

For shop-a-holics and fashionistas with conscience on the shopping prowl, nab a fashionable tee from Kitson and walk away without the guilt factor weighing you down.

Pretty groovy, if you ask me.