We’ve previously mentioned Leonardo DiCaprio’s desire to provide a green makeover for an entire town, but it’s taken a tornado, a new network, and the current buzz with anything “eco” to make it a reality.
Yesterday, Discovery Channel president and CEO David Zaslav announced that DiCaprio’s new show “Eco-Town” will help launch the new Planet Green network — set to bow in first-quarter 2008. From the article,
“The 13-part series, “Eco-Town,” will chronicle the rebuilding of the small town of Greensburg, Kan., which was devastated by a tornado May 4. The town, which has more than 1,500 residents, will be rebuilt as a ‘sustainable model of eco-living and one that will save it from future environmental catastrophe.’ The project was brought to Discovery by DiCaprio, a noted environmentalist, and Craig Piligiann of Pilgrim Films & Television. DiCaprio will executive produce through his company, Appian Way, along with Piligian and Discovery Studios.”
Not to overshadow the tragedy that occurred there, but could the producers have picked a better town to convert than one already called “Greensburg”?
According to reports, DiCaprio will also serve on the Board of Advisers for Planet Green. Almost $50 million dollars in original programing will be aired on the new “eco-friendly” network.
Eco-Town sounds like it will be an incredibly interesting series — not only in how it helps rebuild the lives of those affected by the devastation earlier this year — but also in the steps it takes to provide a model of sustainability for future green building projects. We’ll be watching this one closely.