Comments on: Anya Hindmarch Talks About Bag Craze on Eve of New York Launch

By: Patti

Patti — Sun, 29 Jul 2007 01:56:21 +0000

These bags are great however, I would need at least 10 to be able to go on a regular grocery shop. They were sold in max of 3…. Didnt help me much………

By: Anya Hindmarch Causes Plastic Bag Manufacturers to Freak Out | ecorazzi.com :: the latest in green gossip

Wed, 25 Jul 2007 15:20:10 +0000

[...] marketing campaign, PBA, but we’ll stick with our reusable bags. Congrats Anya, you’re makin’ em [...]

By: Valerie

Valerie — Wed, 18 Jul 2007 20:46:54 +0000

Great question!
After talking with Anya yesterday, my understanding is that the bags aren’t actually making a profit. They purposely made them cheap so that they could be affordable and widely available; and their focus is on the viral marketing aspect – that people will actually use the bags, spread the word and reduce waste! My guess is that, in their view, they’re bypassing the traditional “proceeds” model to deliver the message straight to you and me. (Or rather, that the creation of the bags themselves is the “non-profit.”) How well that works, and how it’s reflected in their or Whole Foods’ books, I don’t know.
-Valerie

By: sarah

sarah — Wed, 18 Jul 2007 18:08:25 +0000

i’ve searched around Anya’s website and the we are what we do site and i cannot find anywhere that it says the percentage of profits for these bags go straight to the non-profit and how much goes to the designer. does whole foods make a profit off the ones sold in the us? can anyone supply these figures?