Anya Bags Sell Out in 29 Minutes at Columbus Circle
I arrived at Whole Foods on Columbus Circle this morning in the pouring rain to take photos of Anya Hindmarch’s “I’m Not a Plastic Bag” buyers. I was lucky enough have pre-ordered my bag at the Theory Store’s “It’s Easy Being Green” event in early June. The bags went on sale at 8am. I arrived at about 8:27 and snapped my first photo at 8:29 just as a Whole Foods rep came outside to tell the crowd, “The last bag has just been sold. We have no more bags.” One woman told me she waited for almost an hour, never imagining they would sell out so fast. The bags came pre-packed in three’s for a total of $48.74 and buyers had their cash out ready to pay. Supposedly the Columbus Circle store had about 2,500-3,000 bags in stock.
Annie Steinberg from GoGreenExpo sent her intern Amanda to the Chelsea store at 7 am. When she arrived, people were camped out in beach chairs. Amanda was number 452 in line. Though the line started in front of the store, her spot in line was a couple blocks away.
Our eyewitnesses tell us that a fight broke out on line as a woman pushed her way to the front, feeling she should have priority because she works for the NYC schools. Another woman is said to have fainted.
So did Annie & Amanda get their bags? Indeed they did. And here’s the kicker: Whole Foods was putting the “I’m Not a Plastic Bag” into, yes – you guessed it, plastic bags.
People are crazy for these bags. Let’s hope that other grocers & designers like Anya follow suit.