Lollapalooza Adopts Live Earth Ethos
Who’s going to do it better? Lollapaloozaâ€”Perry Farrell‘s musical extravaganza hosted annually in Chicago, this year from August 3-5 with nine stages, 140 bands and 70,000 fans in attendanceâ€“recently announced that it stepped up it’s green game in hopes of filling the gaps Live Earth overlooked a few short weeks ago.
The festival’s production company, C3 Presents, conjured up new, creative ideas to make the three-day affair a bolder, brighter shade of green. According to C3 Presents, â€œWe are using the â€˜silver buckshotâ€™ method in our effort to be green – implementing small changes, but a lot of them, every day, and everywhere we can.â€ Theyâ€™re running biodiesel fuel in the generators and light towers on festival grounds, displacing 2,000 gallons of diesel fuel and significantly reducing carbon monoxide emissions.”
Beer cups, plastic bottles and paper plates won’t be the venue’s new lawn ornament this year. In fact, C3s plans on enacting an incentive program during the concerts. Dropping souvenir cups into one of the recycling bins or exchanging them at the recycling booth on â€œGreen Streetâ€ awards concert-goers with knickknacks ranging from â€œRock and Recycleâ€ buttons to a limited edition commemorative T-shirt.
Beyond beer cups, water bottles, food containers and utensils are biodegradable, compostable or recyclable.
Thanks to Moby and Sir Paul McCartney for their remarks on Live Earth’s “beefy” concession stands, the link between vegetarianism and the a green environment finally struck a chord.
C3 realized, the masses are digging the own gravesâ€”unfortunately, with their forks. To minimize the concert’s carbon imprint, all edibles sold at the show will be from local markets in order to off-set carbon emission from transportation.
According to Matt Bobbitt, owner and chef of the event caterer, Global Event Group, â€œThrough the requests of so many artists, since we started 5 years ago, transferring our focus to organics was almost mandatory. The diversity of food is great and it allows Global to go green, support farmers and have knowledge of the source of the products we use. Weâ€™re using 100% organic produce, grass-fed beef and free range chicken. Recipes are chef-driven, designed and based on organic and natural products. Weâ€™ll have lots of vegetarian options, including tofu and smoked tempeh stations where people can get vegan dishes custom prepared 24/7.â€ Hallelujah.
And to clean up the mess, the event staffer will use biodegradable, non-toxic soaps.
“This is a great opportunity to use the experience weâ€™ve gained from other large-scale events,” said Lollapalooza’s Food Service Director, Dan Bobel.
We couldn’t agree more. But, in the end, who will do it better: Live Earth of Lollapalooza?