by Michael dEstries
Categories: Causes, Home.

There’s an interesting video making the rounds showing eco-activists storming a transport ship filled with Rainforest lumber. The video is directed at Leonardo DiCaprio, urging him to look inside the Hollywood film industry and use his power to stop studios from relying on the precious lumber for film sets. We’re not sure who exactly the activists are working for — but the banner they release on the side of the ship shows Greenpeace, Earth First, and another unidentified group. According to Greenpeace, this one ship (whose main customer is Hollywood) contained almost 5,000 acres of Rainforest lumber. While the video is a few years old, the mix is aimed at today’s environmentalism with the message “Eco Freaks storm timber ship while Leonardo DiCaprio sells Magazines”. Obviously, this is an unfair attack on DiCaprio — whose efforts to bring attention to helping the environment are rock solid. The message, however, for green celebrities to not only urge the public to make a difference, but also their own industries is highly relevant. Hollywood is still a massive consumer and polluter. But signs point to change — especially with the designation of new positions in studios that directly address environmental stewardship on sets; and the use of recycled timber and other resources in the creation of Evan Almighty and other films. It’s a start that hopefully will become the standard. Have a look at the video below.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • Deena

    Thank goodness for people exposing the rape of those trees.
    You cannot put it all on one person’s shoulders to fix. Leo has done so much already.

  • Rachel

    Rainforest Action Network (RAN) was the other non-profit group

  • ahawa

    Well, I don’t think, it’s an “attack” on Leo. They’re just using his name because he is an A-list-actor and one of the most famous environmentalists. They don’t blame him or hold him responsible for Hollywood’s actions; instead it’s a call on him to help changing the situation. I don’t think, he will take that as an “attack” – at least he shouldn’t.