A wealth of publicity has been made over the Solar Neighbors program started in partnership between BP and actor Edward Norton. The organization ties notable individuals looking to go solar with low-income families that otherwise couldn’t afford the technology. Any time such a celebrity purchases a system through the program, another family in need receives one for free. It’s a beautiful idea — and it has come up every time something is written about Hollywood and the environment. Unfortunately, it’s also gone silent.
Since February 7, 2005, there has been no new information presented on either EMA’s official site or BP’s. This is highly curious since the green movement was just starting to roll around that time and 2 1/2 years later is a very hot topic. While participation from celebrities such as Brad Pitt, Danny DeVito, Carlos Santana, Alicia Silverstone, Ed Begley Jr. and Robin Williams made the program a success before the green wave, one would think there might be even more interest today. Repeated emails to reps at both sites have gone unanswered. The sites are unofficially in a dead zone.
So why the lapse in info? With several recognizable names already on board, did interest peak in 2005? A bit of a stretch for Hollywood wallets — but has the price of going solar deterred additional participation? Both sites seem well updated in other areas, so the lack of information on new installs over the past 2 1/2 years is quite odd.
If anyone has any additional information they would like to add to this post, please let us know. If the the program is still humming along, it’s a shame that BP or EMA would not take advantage of such high interest in going green to tell the world about their successes.
[UPDATE] Since the writing of this post, Ecorazzi has covered a few awesome events by the Solar Neighbors program. Check out one of them here. Good to know they’re still going strong!