Today I was thrilled to see that The New York Times‘ August 1st editorial, “In Praise of Tap Water”, is currently the number one most emailed article on their website! Considering that their site garners millions of visits per day (NYTimes.com ranks as the 185th most visited site, compared to PerezHilton.com, which rates at 913…and we all know how often we visit that site), it’s great to see that people are taking this message seriously, and passing it on to everyone they know.
For those of you who get headaches perusing the Gray Lady’s picture-less editorial page, allow me to summarize: the article begins with explaining the ubiquitousness of bottled water in American culture these days, and goes on to state:
Americans are increasingly thirsty for what is billed as the healthiest, and often most expensive, water on the grocery shelf. But this country has some of the best public water supplies in the world. Instead of consuming four billion gallons of water a year in individual-sized bottles, we need to start thinking about what all those bottles are doing to the planetâ€™s health.
Thank you for that insight, you well-respected mainstream publication, you! The article goes on to explain how choosing tap water over bottled water not only saves money, but helps reduce environmental impact.
Now, this is not breaking news to us here at ‘Razzi or to any of you dear green readers. But I think that it’s a big step for the Times to address the subject so matter-of-factly. After all, it’s one thing when Sarah Jessica Parker tells us to drink tap water…but it’s another when one of the nation’s most trusted news sources chimes in. So for now, it looks like our celebrity friends-of-designer-water such as Jennifer Aniston are outnumbered!
P.S. It’s after 11 p.m., sticky-humid and still almost 90 degrees here. I can’t say I blame the folks who to succumb to the occasional $1.00 bottle of water to prevent severe dehydration while traversing the avenues of this furnace we call New York City. But maybe they could refill those bottles throughout the day and even recycle them later….and maybe this article will convince a few folks to carry tap water from home in a safe and resusable container!