In an odd move that trumps style over social awareness, the Television Academy of Arts and Sciences denied Fox Television’s request to add a green carpet to this year’s green-themed Emmy Awards.

The Academy was concerned that the change in the iconic color would throw off advertisers and clash with sponsor Macy’s signage colors. From the article,

Fox pushed for the attention-getting switch as part of parent company News Corp.’s initiative to combat global warming and promote eco-friendly concepts, but the network was met with strong resistance from the more traditional Academy. ‘They are so bound by ‘this is how it’s always done’ that it’s like moving mountains trying to get them to agree,’ a production insider says. An Academy insider said their carpet verdict has gone back and forth in recent weeks as the parties debated the plan. ‘It was red, then it was green, then it was red again,’ a source says.”

Sounds like the Academy is having a fashion-nightmare. To their credit, however, they have agreed to have an eco-friendly red carpet – one made from recycled materials and donated to a school or library (instead of being trashed) after the event. In what may be an emerging (and perhaps welcomed trend) being eco-friendly may become more of what’s on the inside and less on the outside. After all, it’s what happens behind the scenes (and less in front of the cameras) that makes all the difference.

Hit the jump for more.

Categories: Fashion.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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