It’s well known that filming productions of any kind produce a tremendous amount of waste and consume massive amounts of energy. According to a recent UCLA study, the Film Industry in California was the #2 polluter in the state! Much like we’ve seen with the sustainable practices on Evan Alimighty, the new environmental watchdog positions created at the major studios, and a general leaning towards environmental stewardship, Hollywood is rethinking old practices.

Helping the industry move towards a more sustainable future is a new company called Green Power Generators. While the name might throw you off, their specialty is providing clean-burning biodiesel generators to film sets, events, and anything else that might request green energy. The company spent over a year developing the cleanest engines and the results comply with the lowest emissions standards set by the EPA — something only 1% of generators used currently qualify for.

Who’s interested? Currently GPG is booked to power the 17th annual EMA (Environmental Media Association) awards, E! Entertainment & EMA’s Golden Globes Party, the Home Depot stop of the Warped Tour  and Clear Channel’s December 8th Christmas Party. They’re all excellent first steps for a company that just launched July 19th.

GPG’s parent company Line 204 Rentals currently controls about 75% of all generator business in Los Angeles for music video or commercial shoots. Introducing biodiesel generators into the mix of offerings will quickly allow the technology to become adopted for a wide range of filming events. Especially encouraging is their green supply chain — with transport of biodiesel run by trucks using the same fuel.

So, another encouraging development out of LA. Interested in having some green fuel power your next event? Check out their site here for more information.

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About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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