“We’re [about] a paper company,” John Krasinski of The Office cracked. “We’re going to get hammered.”
For one week, starting November 4th, NBC will unleash an unprecedented array of green programming and consumer-related content. The entire NBC Universal brand will harness its collective resources to educate, entertain, and promote eco-friendly living and products. Everything from Monday Night Football to My Name is Earl will be affected. From the article,
“‘We will have every single one of our prime-time shows with storylines themed to green with our characters … being agents of change and being proactive, positive, green members of our going-green society,’ said Ben Silverman, co-chairman of NBC Entertainment. “We will also have our late-night [and daytime] shows engaged.’”
This should be interesting. People will either be indifferent to it, learn something from it, or backlash against it. If the latter happens (and believe me, the whole “going green” trend will eventually become tiring) then it will trigger a maturing moment for the movement. Eventually, we’ve got to move beyond eco-friendly this and that being hot, to it simply becoming a part of life. Instead of a week of green-themed programming, let’s just have recycling, composting, or other sustainable features incorporated into television from the get-go. This is a great start (and congrats to NBC for taking the initiative) but let’s hope it overflows into every week without making a big deal out of it.