Zooey’s eco-line of t-shirts have been sold in stores from Whole Foods to Bloomingdales. Already committed with their first line of tees to helping “save the planet” with various green themes, CEO Alice Heller is now taking the line to 100% organic cotton. A portion of the proceeds from the sales will even be donated to Healthy Child, Healthy World (Whose Board of Advisors includes such celebrities as Erin Brockovich and Brooke Shields). From the article,
“Changing Zooey to eco-friendly practices is a very big process, and it is very challenging, but we are taking it one step at a time. We are doing whatever we can right now, starting from changing the type of cotton we are using. Traditional ways of cotton growing are extremely hazardous to the environment because of pesticides. Zooey is focusing on getting cotton from Peru because there is much more awareness, consciousness and concern about the environment there.
For us to shift over to organic cotton means finding ways to ensure that the cotton has all of the qualities that our customers are accustomed to from Zooey, with the added benefit of being organic. We can not sacrifice the quality that Zooey is known for.
We plan on Zooey’s products being completely eco-friendly within the next year. We must move with the availability of the technology and right now we are not able to produce everything with the quality and richness we would like using all eco-friendly practices.”
Some great perspective from someone involved in the industry first-hand. To read the full interview with Alice Heller, jump over to StyleHive.