by Michael dEstries
Categories: Animals, Eats.

xin_30206042911114531702842.jpgActor James Brolin, husband to singer Barbra Streisand (who’s on our watch list), has revealed plans to open an organic fast foot food business. We’re not talking tofu and salads here — but healthy burgers and other traditional American cuisine. Rolin explains,

“‘I had an idea for healthful organic food and burgers for your children that looks like fast food, but everything would come from organic cattle, free run. I have a design for that and a promotional thing that, if I just went ahead and did it, I’d have a thousand or two thousand franchises right now. You go to McDonalds and you get stuff put together, but it’s not a hamburger. It’s just shaped like one. Whole Foods now is taking over the world and they’re all organic beef, all organic vegetables. It’s becoming the thing for people who want to live an extra five years. You pay 25 per cent more and live an extra five years – seems like a pretty good trade.’”

PETA might have a thing or two to say about Brolin’s plans — especially in consideration of the meat industry’s contributions to global warming — but at the very least addressing fast food with more sustainable and healthier options would be an encouraging development. The US is not going to drop its love affair with burgers overnight, but we can start being more mindful of how our the food gets to our tables and in what conditions such animals are raised; not to mention the benefits of using organic vegetables and natural condiments as well. Will Brolin push his idea to the next level? We’ll keep you updated!

Thanks for the tip Jeff!

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://LivePaths.com Luis

    Great post!

    If the economics don’t work, recycling efforts won’t either.
    As our little contribution to make this economics of recycling more appealing, http://LivePaths.com blogs about people and companies that make money selling recycled or reused items, provide green services or help us reduce our dependency on non renewable resources.

  • AT

    Great idea. Recently a study reported that children are more likely to eat carrots in McDonalds wrappers than they are in other wrappers.

    You might want to fix the following typo in the first sentence of the post:
    “an organic fast foot business”

    Do organic fast feet belong to socially conscious runners who wear shoes and socks made of organic materials? ;)

  • http://www.ecorazzi.com michael

    Whoops! Thanks, AT!

  • Scott

    Try Local Burger in Lawrence, KS:

    http://www.localburger.com

  • http://www.rockymtncuts.com Rod Morrison

    We are the largest certified organic ranch in the USA. 600,000 acres we would be interested in working with mister Brolin on his organic fast food idea. 307-272-4681

  • Barbi

    It’s about time someone did something good like this. Kudo’s to you James, can’t wait to munch at your new place here in Nashville, TN.
    Thank you, thank you, thank you.