Actor James Brolin, husband to singer Barbra Streisand (who’s on our watch list), has revealed plans to open an organic fast
foot food business. We’re not talking tofu and salads here — but healthy burgers and other traditional American cuisine. Rolin explains,
“‘I had an idea for healthful organic food and burgers for your children that looks like fast food, but everything would come from organic cattle, free run. I have a design for that and a promotional thing that, if I just went ahead and did it, I’d have a thousand or two thousand franchises right now. You go to McDonalds and you get stuff put together, but it’s not a hamburger. It’s just shaped like one. Whole Foods now is taking over the world and they’re all organic beef, all organic vegetables. It’s becoming the thing for people who want to live an extra five years. You pay 25 per cent more and live an extra five years – seems like a pretty good trade.’”
PETA might have a thing or two to say about Brolin’s plans — especially in consideration of the meat industry’s contributions to global warming — but at the very least addressing fast food with more sustainable and healthier options would be an encouraging development. The US is not going to drop its love affair with burgers overnight, but we can start being more mindful of how our the food gets to our tables and in what conditions such animals are raised; not to mention the benefits of using organic vegetables and natural condiments as well. Will Brolin push his idea to the next level? We’ll keep you updated!
Thanks for the tip Jeff!