Our friends to the north aren’t waiting to take any cues from Hollywood. The city of Toronto — an increasingly popular locale to shoot and produce movies — has decided to form a “Green Alliance” to reduce the massive footprint the entertainment industry is criticized for. From the article,

“Ken Ferguson, president of the Toronto Film Studios, said the industry will not only share resources and ideas about how to reduce its carbon footprint, it will implement a certification process to recognize projects that are more environmentally conscious.

‘Suddenly, film has woken up and realized that it’s one of the most wasteful industries in the entire world. I think only petrol-chemical is a more wasteful industry,’ said Ferguson. ‘We don’t just want to do it, we want to be seen as a leader, so people will look to Toronto.’

Ferguson said this alliance would create guides for producers on how to reduce its waste. Sometimes, small acts like turning off an idling car, composting food and not using plastic bottles of water often go forgotten on large productions, he said.”

This is a very encouraging development, as the film industry is constantly criticized for supporting environmental initiatives but doing very little in their own backyard regarding the issue. If Toronto’s efforts prove successful, it would not be difficult for a similar alliance between studios stateside studios to develop. They could even get off on the right foot by switching to biodiesel generators. Hopes remain high….hit the jump for the full article.

Categories: Film/TV.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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