by Michael dEstries
Categories: Eats.

veev.jpgIn the world of marketing, you can’t place a value on getting your product into the hands of those in the spotlight. This past Sunday at the 2007 Emmy Awards, VeeV açaí spirits was the big winner by mixing Eco-Mojitos backstage and getting them into the hands of such stars as Jeremy Piven, James Spader, Tiny Fey, Tony Bennett, and Rob Marshall. From the release,

“Jeremy Piven talked for a few minutes about how much he loved the cocktail and supported VeeV‘s environmental causes (both he and Tina Fey enjoyed VeeV so much that they each took a bottle with them and carried it throughout the night). Tony Bennett also enjoyed a VeeV cocktail backstage, and Rob Marshall enjoyed it so much he came back for a second VeeV Eco-Mojito!”

We’ve always supported getting VeeV onto the Hollywood scene because of their excellent practices in sustainable business. They are the first spirits company to donate $1 per bottle sold to green initiatives including the Rainforest Action Network and Sustainable Açaí Project. VeeV‘s distiller, Distilled Resources, is the first company of its kind in Idaho to receive at least 25% of its electricity from wind generated power.

We congratulate VeeV on their success and hope to see more green cocktails in the hands of celebrities everywhere. Hit the official site for more information.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://aardvarkstraws.com/ Carl Lynn

    Ya,
    But did they drink it through an eco friendly biodegradable paper straw?

  • t

    VEEV – a type of equine virous- good name for this product. Acai is one of the darkest red pigments in nature what color is the product in the photo. Clear. Yup. No acai in that bottle. There is parts per million of the oil from the plant in the flavoring, but no fruit. Nope, ergo no antioxidants, no health benefits just another marketing attempt to dupe some people who care about what they put in their bodies. Ecorazzi ought to do a little more home work on the stuff they promote.