In the world of marketing, you can’t place a value on getting your product into the hands of those in the spotlight. This past Sunday at the 2007 Emmy Awards, VeeV açaí spirits was the big winner by mixing Eco-Mojitos backstage and getting them into the hands of such stars as Jeremy Piven, James Spader, Tiny Fey, Tony Bennett, and Rob Marshall. From the release,
“Jeremy Piven talked for a few minutes about how much he loved the cocktail and supported VeeV‘s environmental causes (both he and Tina Fey enjoyed VeeV so much that they each took a bottle with them and carried it throughout the night). Tony Bennett also enjoyed a VeeV cocktail backstage, and Rob Marshall enjoyed it so much he came back for a second VeeV Eco-Mojito!”
We’ve always supported getting VeeV onto the Hollywood scene because of their excellent practices in sustainable business. They are the first spirits company to donate $1 per bottle sold to green initiatives including the Rainforest Action Network and Sustainable Açaí Project. VeeV‘s distiller, Distilled Resources, is the first company of its kind in Idaho to receive at least 25% of its electricity from wind generated power.
We congratulate VeeV on their success and hope to see more green cocktails in the hands of celebrities everywhere. Hit the official site for more information.