A surprising partnership was announced this week between Sears Kenmore Brand and primatologist and environmentalist Jane Goodall. Specifically, Sears is launching some super efficient appliances, and hopes to bring attention to these appliances while at the same time educating the youth across America about energy efficiency in the home. This will be done with the partnership between the retail store and Jane Goodall’s Roots & Shoots program.
Jane established the Roots & Shoots youth program over 15 years ago, “has blossomed into tens of thousands of members in close to 100 countries, all working on local and global community service projects”. (Find or start a chapter near you.)
So what’s the partnership all about? For 10 days starting on October 28, 2007, Sears will donate $25 for each Kenmore Elite Dishwasher with “UltraWashHE” to Roots & Shoots.
Additionally,Roots & Shoots kids will follow a 10-step process to evaluate and improve energy and water efficiency in their own homes.
We all know how convincing kids can be…this just might work. As for the donation for buying the dishwasher, I hope that Sears promotes the heck out of that, and out of Roots & Shoots during that time period.
And if you’ve never spent much time learning about Jane Goodall, she’s a fascinating and inspiring human being. Browse around her bio to learn more.