MTV has just launched a brand new site that covers social awareness on the humanitarian front. Called ThinkMTV, issues like the environment, politics, drugs and alcohol abuse, human rights, war and peace, and others are discussed. In terms of backing, they’ve got some major support from The Case Foundation, The Bill & Melinda Gates Foundation, The Goldhirsh Foundation, and The MCJ Foundation; not to mention a myriad of celebrities and music artists.
This is a tremendous effort by MTV and we wish them all the luck in joining us by making more people aware of what’s happening out there and who’s supporting what. There’s just one problem: I can’t stand the site. There’s absolutely way too much happening on the main page and a clear path to “getting started” just isn’t visible. They have a great latest news section, but it’s essentially buried. Logos, pictures, and options jump out at you; but grabbing the tight attention of the average web visitor might prove difficult. I would love to see everything laid out a bit cleaner. Granted, this is still a beta version — so wrapping my head around future incarnations might prove easier. Then again, perhaps I’m alone in my critique.
Either way, visit the site and let us know what you “think”. MTV is also giving away badges and rewards to people who take action and bring attention to various causes through the site. A definite step in the right direction for online media.