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The Cotton Campaign: Take Action Through Fashion

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Luella Bartley campaign tshirt for EJF £30 available from Sept 20th www.ejfoundation.orgFrom GlobalCool.org , Sienna’s favorite green campaign,

…The Environmental Justice Foundation (EJF) and some of the world’s top fashion designers are asking consumers to ‘pick cotton carefully’ and help end abuses linked to garment production. EJF the UK-based charity dedicated to partnering, training and supporting non-violent, grassroots environment and human rights campaigners and local communities in the developing world. The charity partners with designers Luella Bartley, Betty Jackson, and Christian Lacroix to create fairly traded and organic cotton t-shirts – with all proceeds going to EJF’s ‘Cotton Campaign’ to end forced child labor in global cotton production.

Not familar with Luella Bartley, she is the designer of choice for celebs including Cameron Diaz, Oprah, Terri Hatcher and Mischa Barton.

According to EJF, the West’s love affair with cheap t-shirts and jeans carries a high cost for the developing world. The Cotton Campaign has been designed as a response to this problem, promoting organic cotton as a sustainable alternative and means to empower producers.“Organic cotton has a lasting, direct and positive impact both now and in the future – for both people and the planet,”

Click here to view the all shirts or to purchase.

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