Brad Pitt took advantage of a meeting of the Clinton Global Initiative today to announce a new 150-Home Sustainable Community in New Orleans’ Lower Ninth Ward. Pitt will partner with real-estate developer and philanthropist Steve Bing as part of his “Make It Right” project. From the release,
“Pitt pledged to match $5 million in contributions to the project. Bing has pledged to match $5 million in contributions as well, for a total of $10 million in matching funds.”
Pitt urged members of the coalition to join him in donating and building the new community. The goals are to implement a “cradle-to-cradle” sustainable design and organize a core team of local, national and international architects. A finance plan will also be developed that “ensures that residents who wish to return to the Lower Ninth Ward can do so without further financial hardship.” Much like the home Pitt showed off earlier last month, you can bet that this community will feature solar, recycled water, energy efficient appliances and green building practices. An incredible model for communities yet to come. We wish Bing and Pitt all the luck in making this campaign — and community — a great success.
[UPDATE] As Julie noted below, the official site for Pitt’s campaign is now available. Click here to visit the main site.