We’re getting word from one of our favorite celebrity gossip sites, Holy Moly, that Richard Branson is putting together a television show that addresses celebrity mansion excesses — sort of a green version of MTV’s Cribs — but with a lot more scorn and less “Everyone should have a temperature controlled six-car garage” type praise. Who does he want to host? From the Moly,
“Branson hopes to get Natalie Imbruglia to host a green version of MTV’s ‘Cribs’ where, instead of going to the houses of the ludicrously rich and finding out what awful nouveau riche tastes they have, she would give them a damn good telling off for wasting quite so much electricity, gas, oil and heat. Calm yourselves. There are people who would pay good money to get ‘a proper telling off’ from Ms Imbruglia.”
Whether this is for real, we have no idea. However, Branson’s launch of his new Virgin 1 channel is a serious endeavor and we’ve no doubts the green media mogul has some alternative shows up his sleeve to deal with sustainability. We can’t wait to see Ms. Imbruglia lay the law down on some celebrities. Our first suggestion? Ms. Versace.