Every year about this time, articles come out and disseminate through the various news channels about how Hollywood is a massive polluter and the going green thing is contrived window dressing and we’re all fools for believing, blah, blah, blah.
This should come as no surprise to people. You can point the finger at almost every industry and find faults — Hollywood itself is a massive constant production that is guilty of consuming energy and producing waste. What IS different this year, however, is that while the titles are the same, the damning accusations of a lack of environmental stewardship are becoming weaker. Studios are actually making real efforts to curb their impact and put some action behind the “green” events they’re sponsoring.
Please understand that the industry has a very long way to go. However, it’s nice to see critiques be a little more balanced this year. Films like Evan Almighty showed that simple changes in waste diversion and green energy sources can make a difference. Warner Brothers has made real strides in going green with their massive set-building facility running off of solar energy, new set recycling programs, and efficient transportation. News corp is taking steps to be carbon-neutral by 2010; and not just through carbon credit offsets, but real measurable in-house changes.
So, while we can still point fingers, it’s important to also recognize the changes internally happening in various studios around the country. Hollywood may not yet be the green they so lavishly represent themselves as at galas and events; but the party is just getting started. It will be interesting to see if they continue making strides to reduce and reuse, or if the dress will simply come off once the whole “going green” hype has died down. Stay tuned.