October 3rd 2007
Gisele’s New Shoe Line To Benefit Water Preservation In Amazon
Filed under: fashion — michael @ 11:04 am
Supermodel Gisele was down-under yesterday in Australia promoting the launch of her new line of sandals called The Ipanema Collection. While there was nothing eco about the event (or the shoes), Gisele has agreed to give a portion of the proceeds to the Pure Xingu Water campaign; which works to preserve the headwaters of the Xingu River system in Brazil’s Amazon region. Here’s a little background on the collaboration:
“Novo has timed Gisele’s first visit to Australia to coincide with the Collection being available in Novo stores from September – perfect for the warmer Aussie weather.The Y Ikatu Xingu Campaign The Xingu River, symbol of the Brazilian socio-economic diversity, is under threat. Deforestation at its headwaters has doubles in the last ten years and many river sources are drying up. This affects the quality of life of 250 thousand people, including 18 Indian villages. Indians, small and large producers, NGOs, researchers and local leaders participate in the Y Ikatu Xingu “Pure Xingu Water” Campaign for the protection and regeneration of its sources and ciliar bush area.”
Good on ya, Gisele. Alright Aussies, go get your new shoes on.
via JustJared
Stuff global warming in your stocking! Dedicate trees this holiday season through 
I’d be a bigger fan of hers, but unfortunately Giselle did some ads for a fur company a few years ago (even though she claimed that she never actually wore fur personally, for what that’s worth).
I bought those shoes today and they are soooo hot..
Comfy as =)
[...] Via | Ecorazzi.com [...]
i really love your products. I love wearing them esp. on shorts and mini dresses. more power to you..
[...] I first heard that model Gisele Bündchen was getting behind a campaign to donate money to help protect the Amazon river system, I thought ‘Ok, there’s a nice one-time gesture.’ I’m so happy to be proven [...]
Love her shoes!
I have two pair and plan on having more.