Supermodel Gisele was down-under yesterday in Australia promoting the launch of her new line of sandals called The Ipanema Collection. While there was nothing eco about the event (or the shoes), Gisele has agreed to give a portion of the proceeds to the Pure Xingu Water campaign; which works to preserve the headwaters of the Xingu River system in Brazil’s Amazon region. Here’s a little background on the collaboration:
“Novo has timed Gisele’s first visit to Australia to coincide with the Collection being available in Novo stores from September – perfect for the warmer Aussie weather.The Y Ikatu Xingu Campaign The Xingu River, symbol of the Brazilian socio-economic diversity, is under threat. Deforestation at its headwaters has doubles in the last ten years and many river sources are drying up. This affects the quality of life of 250 thousand people, including 18 Indian villages. Indians, small and large producers, NGOs, researchers and local leaders participate in the Y Ikatu Xingu “Pure Xingu Water” Campaign for the protection and regeneration of its sources and ciliar bush area.”
Good on ya, Gisele. Alright Aussies, go get your new shoes on.