I was sick yesterday (here’s my excuse) and E! had a True Hollywood Story on about cooking star Rachel Ray. It was pretty interesting to see how she got started — and I give her credit for starting from a small town in upstate New York and working her way to the top. In fact, I see her face on almost every box in the grocery store. A marketing wonder.
Anyways, while I dig what Ray has achieved, I think this latest addition to her product line is dumb. Called The Rachel Ray Garbage Bowl, it “saves you time running back and forth to the garbage can” with your food scraps and other waste. Ray still has not apparently grasped the idea of a “compost bowl” or the idea of promoting the practice in general. I understand that she’s the “Queen of Instant Cooking” and not Martha Stewart, but coming up with a bowl that retails for $18 to save walking three steps to your right is silly.
If she was promoting the diversion of waste (organic waste can account for as much as 30% of trash) with a compost bin or similar product, we’d be completely behind such an idea. As it is, this is just dumb marketing at its best. Save your cash.