by Rebecca Carter
Categories: Causes, Eats.

Bebe Buell, Dorothea Johnson, and Liv Tyler - Generation Pink

October is Breast Cancer Awareness Month and three generations of beauties have teamed up with Emergen-C to raise funds. Liv Tyler, her mother Bebe Buell, and her grandmother Dorothea Johnson launched the new powdered pink lemonade product at a Whole Foods in New York City this week – 50% of profits will go to the Keep a Breast Foundation.

The three women are calling themselves Generation Pink, with Tyler saying, “my mother, grandmother and I feel so lucky to be a part of this special new Emergen-C Pink campaign to help inspire breast cancer awareness and to provide support to women of all generations.”

Additionally, Buell revealed a plaster cast of her breasts that will be auctioned off for charity.

Wanna try the lemonade? The product is available exclusively at Whole Foods until the national product launch in December.

About Rebecca Carter

Rebecca Carter is the Co-Founder of Ecorazzi. Rebecca was recently featured in the book Hot, Rich, and Green. She is one of 70 eco-achievers featured in Glamour magazine in April 2009, named Best of Green 2010 by Miami Magazine and Best Environmentalist by Miami New Times Best of 2008. She's raising a couple of little boys in Miami and speaks English & Spanish. Find out more at Follow Rebecca on Twitter: @rebeccacarter

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