by summer
Categories: People.

summer1.jpgBen Goldhirsh, founder of GOOD Magazine (shown left, with author), knows how to throw a good green party.

LA’s finest came out of the woodwork on a rainy Friday night… and they were clutching biodegradable cups, snacking on raw veggies, and perusing the Natural History Museum. All for a cover charge of a $20 subscription to GOOD Magazine, 100% of which goes to one of 12 charities (including the World Wildlife Federation).

Sound crunchy? Well, eco-fabulous friends, there was hardly a Birkenstock in site. With three DJ’s, open bar (below, with Mountain Goat scenery), and cool video montages, Good Magazine’s 1st birthday celebration was far from hippy.summer2.jpg

The mag began one year ago in an effort to add value to today’s media, and to provide a platform for, “the ideas, people, and businesses that are driving change in the world.”

We caught up with GOOD’s humble, smiley Goldhirsh towards the beginning of the party and asked about his venue choice, “The Natural History Museum is visually and intellectually stimulating, just like the magazine.”

And after we’d had enough stimuli… we headed out the door, past a table offering free trees to every party goer via the Million Trees LA program.

Take a look at Goldhirsh’s GOOD Magazine, subscribe, and don’t miss their next fabulous, green, socially conscious soirée.

Summer Bowen runs eco-fabulous store BTC Elements, and writes about fashion, green business, and the eco-chic lifestyle on her blog.