Google Launches Sustainable Fashion Line

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by Michael dEstries October 25, 2007
Categories: Fashion.

eco_google.jpgSure, you knew that Google has millions tied up in promoting plug-in vehicles, the largest corporate solar installation in the U.S., and promotes ride sharing — but did you realize they have a sustainable fashion line as well? How geek chic.

Keeping in rhythm with growing eco-fashion trends, Google has taken their online store of branded clothing and accessories and added some sustainable alternatives. T-shirts are now made from organic cotton or bamboo, jackets come with a 60% recycled polyester face with Eco Carbon backing, and they even have biodegradable Google Lip Balm. Yup. Additionally, there are Google Soy Candles and Micro-Chenille Throws made from sustainable soybean shells.

You can check out the full store and list of offerings here. And yes, they have lava lamps.

via hippyshopper


Categories: Fashion.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • Tiffany

    Good ol’ Google…always so eco-conscious!! It’s so great that such a huge company is so considerate of the environment…I’m definitely gonna check it out! Thanks for the tip :) For more daily beauty, fitness, and fashion tips from the experts, go to http://www.glamour.com/tips and register…You could also win a 3 day Spa trip for 2 to Los Angeles, airfare and hotel INCLUDED!! I work with Glamour, so I have the inside scoop ;)

  • sarah

    Are you familiar with Blackle? http://www.blackle.com

    from the site:

    “Blackle saves energy because the screen is predominantly black. In January 2007 a blog post titled “Black Google Would Save 750 Megawatt-hours a Year” proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages.

    We believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly we feel that seeing Blackle every time we load our web browser reminds us that we need to keep taking small steps to save energy.”

    What do you think?

  • Mo

    Nice “Eco Google” logo you got there. Wouldn’t the classy thing be to credit the person who created it?

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