Google Launches Sustainable Fashion Line
Filed under: fashion — Michael d'Estries @ 3:54 pm
October 25th 2007
Sure, you knew that Google has millions tied up in promoting plug-in vehicles, the largest corporate solar installation in the U.S., and promotes ride sharing — but did you realize they have a sustainable fashion line as well? How geek chic.
Keeping in rhythm with growing eco-fashion trends, Google has taken their online store of branded clothing and accessories and added some sustainable alternatives. T-shirts are now made from organic cotton or bamboo, jackets come with a 60% recycled polyester face with Eco Carbon backing, and they even have biodegradable Google Lip Balm. Yup. Additionally, there are Google Soy Candles and Micro-Chenille Throws made from sustainable soybean shells.
You can check out the full store and list of offerings here. And yes, they have lava lamps.
via hippyshopper



Good ol’ Google…always so eco-conscious!! It’s so great that such a huge company is so considerate of the environment…I’m definitely gonna check it out! Thanks for the tip
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Are you familiar with Blackle? http://www.blackle.com
from the site:
“Blackle saves energy because the screen is predominantly black. In January 2007 a blog post titled “Black Google Would Save 750 Megawatt-hours a Year” proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages.
We believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly we feel that seeing Blackle every time we load our web browser reminds us that we need to keep taking small steps to save energy.”
What do you think?
Nice “Eco Google” logo you got there. Wouldn’t the classy thing be to credit the person who created it?