While we were pleading with Rachel Ray to introduce composting in the kitchen, she decided to turn her attention to addressing an even more intensive resource hog: her magazine.
Called Everyday With Rachel Ray, the subscription numbers have turned into $49 million worth of ad revenue for the first seven issues (versus $8 million over four in 2006). It’s a hot spin-off of the Rachel Ray empire — and this month she’s doing something that even Oprah (gasp!) can’t deliver: the magazine is being printed on 85% recycled paper. From the article,
“’Starting this month, we’re printing our magazine on recycled paper and saving 11,500 trees with every issue—that’s 115,000 trees a year!’ Ray wrote in the November issue’s editor’s note. ‘November is our greenest issue ever.'”
The chlorine-free recycled paper is 10 percent post-consumer waste and 85 percent post-printing waste, according to the magazine.
To reduce emissions, the magazine also switched paper mills reducing the distance between the new mill—near Chicago—and the printer by almost 900 miles. Impressive.
Now, about that garbage bowl thing….