by paige
Categories: Causes, Fashion, People.

bono_mazur_10386502_400.jpgFor the second year in a row, the socially conscious folks at Edun have produced a unique organic t-shirt for the ONE campaign. Founded by Ali Hewson, Bono, and New York clothing designer Rogan Gregory, Edun is a remarkable company exhibiting sustainability through its entire supply chain.

Starting with cotton grown and processed in Africa, the fabric then goes to a factory in Lesotho, where people working in fair labor conditions create the t-shirts to help work their way out of poverty and help jumpstart their country’s economy.

According to the website:

Buying the Edun shirt doesn’t just help provide jobs to these cotton farmers and factory workers. $10 of every purchase goes to ALAFA (Apparel Lesotho Alliance to Fight AIDS), which provides life-saving AIDS treatment to factory workers and their family members. The remainder of the profits go to ONE to advocate for programs like ALAFA.

Right now Edun is auctioning off the shirts that were customized by the celebrities who participated in the recent ONE Edun shirt photo shoot featured in Elle magazine. You can bid on one of the shirts customized and worn by Ben Affleck, Ellen Pompeo, Gwyneth Paltrow, Liv Tyler, and Julianne Moore just to name a few on the ONE Edun auction site. All of the proceeds from this auction go to ONE, helping to build a movement of millions of Americans demanding more effective action against extreme poverty.

So buy your shirt today and learn more about ONE, the campaign to make poverty history.

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    I really love Bono’s campaign myself… he does a great job. What a goof ball in that picture though, haha.