November 5th 2007
Sunday Night Football Goes Dark For NBC’s Green Week
Filed under: sports — michael @ 4:06 pm
Last night’s Sunday Night Football on NBC featured the hosts doing something not normally associated with all the spectacle of a late-night game: sitting in the dark.
The stunt was part of NBC’s Green Is Universal initiative — featuring one week of green themed television shows and eco-PSA announcements. The producers hit the lights and learned that “4 hours of power down in the studio could conserve about the same amount of energy it takes to power an average home for a month.” Wow, someone get these guys some LED replacements stat! From the article,
“In the end, preparing to kickoff the Green is Universal initiative on Football Night led to some small but tangible results. A number of staffers took mass transit to work instead of driving, hopping on a subway or taking Metro North from the suburbs. At least one started studying his electric bills going back several months looking for trends and ways to save. And even though we’ll go back to business as usual next week, with the lights on during our football studio shows, we will be turning the lights off in between shows, something we didn’t think do in the past until, during our preparation for tonight’s show, we determined that doing so will have a positive impact.”
Even thought the stadium remained aglow with energy that could power a town for a month, we give NBC credit for taking action to reduce the studio’s consumption, instead of just promoting the idea.
This stunt points out what is wrong with the entire “Green” movement. They are not committed. Notice the the signage for the sponsor is still on? The stadium is still lit. The studio is not dark.
If they were really committed to this idea and not pulling a stunt, they should just dark the network one day a week. Few people would notice, as few people watch NBC anymore.
Oh and how come when the “Green” propaganda is put front and center, companies are suddenly wondrous and magnanimous praise is heaped upon them? Hypocrisy. This is nothing but a stunt to drive — not going to happen — by a company that has been sucked in by the “Green” propaganda.
The only thing they did last night was prove how out of touch they are, and how little they know about football fans.
Pathetic.
[...] Some viewers, like conservation groups, are impressed with the NBC green initiative. Some others see the stunt as an interesting way in which corporate media is attempting to walk their talk. [...]
Keith Oberman adds no value to your program and until he is gone I will change the channel whenever his spot comes up or he opens his mouth.
commitment doesn’t come that easily. it’s a start.
[...] Some viewers, like conservation groups, are impressed with the NBC green initiative. Some others see the stunt as an interesting way in which corporate media is attempting to walk their talk. [...]
[...] BOOKMARKS Sunday Night Football Goes Dark For NBC’s Green Week {EcoRazzi} Last night’s Sunday Night Football on NBC featured the hosts doing something not normally associated with all the spectacle of a late-night game: sitting in the dark. read article [...]
[...] that,” he said. “We got absolutely creamed for that.” What he was lamenting was SNF’s decision to dim the studio lights, fire up some candles, and have Bob Costas and Co. sit in the dark talking about energy [...]