Someone over at SONY BMG Music thought it would be a great idea to team up with the Adam & Eve brand and create a flash USB key made from the threatened wood of a tree in Africa. How they managed to get the product out the door without Lopez suggesting a gift bag made from the skins of puppies is beyond me.
This new USB flash drive — containing the entirety of Jennifer Lopez’s new album Brave — is made from African Blackwood. According to Wikipedia, the tree is severely threatened in Kenya and needing attention in Tanzania and Mozambique. Not only are they being harvested at an increasing rate, but their slow growth of over 60 years to maturity means they are incredibly susceptible to unsustainable management.
SONY should be embarrassed for agreeing to create such a worthless and wasteful music tie-in. We can’t truly fault Lopez, since she’s probably out trapping foxes and tearing the skin from pythons — but we’re pretty sure she’d have the power to do something if she cared. Fortunately, with a price tag of $70 for the key and J Lo’s new album, sales of this item will probably do little damage. Let’s just hope Beyonce doesn’t decide to follow suit.