"Bee Movie" Hit With Not-So-Sweet Lawsuit
Many people went to see Jerry Seinfeld’s “Bee Movie” last week, but not everyone is buzzing its praises (sorry, it’s just too easy). The South Florida Sun-Sentinel reports that a trademark infringement complaint was filed last week in a Fort Lauderdale, Florida court against Dreamworks Animation and Paramount Pictures by organic body care products company BeeCeuticals Organics. BeeCeuticals claims “Bee Movie” stole their trademarked slogan “Give Bees a Chance,” which co-founder Richard Gerber says he thought up in a dream. Gerber claims BeeCeuticals was in talks with Dreamworks for cross-
pollination promotion with the film, but nothing transpired. BeeCeuticals apparently filed a trademark application for “Give Bees a Chance” last year through a Miami court. In another celeb twist, Gerber is a cousin of Howard Stern, and apparently has been running ads for BeeCeuticals with the disputed slogan on his Sirius radio show for a while.
BeeCeuticals Organics is a line of care products that includes shampoo, face creams, lip balms, lotions, all using natural ingredients such as essential oils and plant extracts, plus a blend of 100% organic holistic honey. BeeCeuticals also supports bee conservation as well as land conservation that results in successful bee farming for natural pollination. You can find more articles about the lawsuit as well as the actual filed complaint on BeeCeutical’s site. We wonder if Seinfeld feels a bit stung over this. Ouch.
Stefani Newman is a freelance writer and blogs about going green for kids at her site, teensygreen.