by Michael dEstries
Categories: Fashion.

flattire.jpgOver 794,000 scrap tires were thrown away everyday in the US in 2003. That’s about 290 million in one year! Shoe company Flat Tire Footwear has vowed to fight this wasteful practice by introducing the first-ever soles containing crumb rubber, the same material used to cushion the surfaces of playgrounds, running tracks, and stadium surfaces.

Ed Begley Jr. and Rachelle Carson — stars of the reality program Living With Ed — were so taken with the company that they decided to wear the shoes (well, Ed wore the shoes, Rachelle chose heels) to the 2007 Environmental Media Awards. The company even had a pair made specially for Ed with a bamboo upper instead of leather; something we would love to see in their standard product line.

Companies keep getting very creative in their efforts to combine eco-materials with shoes, shirts, bags, and other items. We’re happy to see Flat Tire jump feet first into this industry and wish them great success in getting more green onto the soles of others.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • Andrea

    That’s such a great idea. These shoes sound perfect for us folks trying to avoid leather shoes for animal welfare and environmental reasons.

  • wendy

    We are a family owned shoe store in Wisconsin and carry the entire Flat Tire Line. The eco friendly concept combined with exceptional comfort and quality, made Flat Tire a shoe in at Footprints. When we explain the concept to our customers, they are excited that it is so easy to go green.
    Good work!

  • Jenn

    Though I love the idea – get those tires out of landfills already! – Flat Tire footwear are not actually the first shoes to have tire soles. The Tarahumara (Raramuri) Indians in Chihuahua, Mexico have been sporting tires shoes for decades. The tread helps them sprint up and down the Copper Canyon trails, protecting their feet from the rough terrain. Necessity is the mother of invention after all.