by paige
Categories: Causes, Music.

killers1.jpgJoining the socially conscious product bandwagon of the (RED) campaign, The Killers just announced that their new Christmas single “Don’t Shoot Me Santa” will turn (RED), with 100% of the proceeds to benefit the Global Fund, for investment in African AIDS programs. According to the press release: “this new (RED) song will be all over the radio and Internet this season – it goes to radio starting November 26th, and you can buy your own digital copy starting November 27th! On December 1st, the single and video will debut as part of (RED)’s World AIDS Day activities. The following Tuesday, December 4th, the “Don’t Shoot Me Santa” single package (including audio track and video) arrives in stores.”

For those not aware of the impact of the (RED) campaign as seen via (RED) Gap t-shirts, iPods, and Motorola phones, it is yet another project behind globally conscious rockstar/mastermind Bono and and Bobby Shriver, Chairman of DATA.  According to the website:

The purpose behind the creation is to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.  The Global Fund has selected established grants with sound performance to receive money raised through (RED). To date, of the $45.5 million received by the Global Fund from the sale of (RED) products, $30.7 million has flowed directly to Global Fund financed grants in Ghana, Rwanda and Swaziland. In these countries this money is helping to finance comprehensive national HIV/AIDS programs led by the ministries of health, to provide antiretroviral treatment for children and adults, to assist in the prevention of mother-to-child transmission of HIV, as well as essential counseling and testing activities to reduce the overall risk of HIV transmission.

Stay tuned for the Killer’s Christmas single release, and join (RED) to learn more as to how you can make a difference.

  • paul

    can’t wait for this song! this is the second annual xmas single released by the Killers, and if last year’s was any indication, this will be a classic!

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  • danilani

    though one can’t complain about funds going to impoverished areas in need, it’s always a good idea to see the forest for the trees

    product red was launched when gap realized that they could take their regular ad spend, and put it towards a cause-marketing campaign that would serve two goals: exposure through advertising, and the now subsequent good will capital

    except…gap identified which cause they’d like to be associated with, and came up with a cause-marketing campaign that has the same purpose as their standard ad spend agenda: sell goods.

    so, i ask…does it matter that these goods are made in sweatshops the world over, conditions of which breed the very “brand” of poverty that creates epidemics such as HIV and AIDS

    pisser or realist??