Disney Catches The Fuel Cell Wave
This past Wednesday, the Walt Disney Company and Chevrolet announced a partnership that will see the massive entertainment corp take control of 10 zero-gas, zero-emission Chevrolet Equinox Fuel Cell vehicles. These alternative fuel vehicles will be used to shuttle Disney employees, celebrity talent and others within Disney-owned facilities in Southern California.
Disney’s participation comes as GM is ramping up distribution of their fuel cell technology as part of the world’s largest fuel cell vehicle test, Project Driveway. The 30-month program includes hundreds of consumers in suburban Los Angeles, New York City and Washington, D.C. who will drive these vehicles for a period of time and report their experiences to Chevrolet. From the article,
“‘We are excited to be working with Chevrolet in this important and historic effort to introduce zero-emission vehicles,’ said Lawrence Aldridge, senior vice president, Corporate Alliances, The Walt Disney Company. ‘For the last 25 years, General Motors has been an important corporate alliance partner of The Walt Disney Company, and this is a natural extension for us given Disney’s own emphasis on cutting-edge technology and environmental conservation.'”
Great to see Disney involved. They’ve received their fair share of environmental scorn over the past few years and have finally started to make some changes. Beyond a switch to biodiesel with their popular train rides (and other fuel hungry attractions), they were also recently recognized for their “green” Disney Wilderness Lodge in Florida. The hotels are using low-flow toilets and fixtures, energy-efficient lighting, environmentally preferable cleaners and recycling office paper.