Before we began highlighting the myriad of green fashion trends and brands featured on ‘razzi, there was Stella McCartney. Amidst an industry famous for its use of animal skins and furs, she stood tall as an example of sustainable clothing design — ahead of her time, like most green forays, until a sweeping interest and focus on “healthy fashion” suddenly came in vogue this past year. On Tuesday night at the British Fashion Awards, Ms. McCartney was named the 2007 Designer of the Year in recognition of her achievements. We could not be prouder.
Of course, that’s not to say that McCartney stood alone in the green fashion scene this year. How could any of us forget the chaos created by Anya Hindmarch and her “I’m Not A Plastic Bag” tote that took the world by storm? For her part, Hindmarch was recognized with the Designer Brand award.
It’s obvious that sustainable fashion has found an audience; but it will remain niche at best until the big players follow the leads of designers like McCartney in modifying their practices. 2007 was an incredible year for moving the industry in the right direction and we can only hope that 2008 will cover even greater distances. Congrats Stella!
[Ed Note: I think I received larger awards for 8th place in Little League! But kudos to BFA for not wasting resources on something grander!]