Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

WWF Urges Celebrities Not To Support Dirty Luxury Brands

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

green-issue.jpgThe World Wildlife Federation released a new report today called “Deeper Luxury” that examines the environmental and social record of some of the world’s top brands, including L’Oréal, Hermès, Tods, Tiffany & Co and Swatch, and asks that celebrities should not promote or endorse environmentally damaging products.

The report takes a look at the top ten luxury brands and grades them according to sustainability and impressions from the media and NGOs. As expected, none of these companies scored well, with L’Oréal receiving the highest of C+. From the release,

“Anthony Kleanthous, Senior Policy Adviser for WWF, said: “This report is a call to action for the world’s top brands to improve the way they do business. Luxury companies must do more to justify their value in an increasingly resource-constrained and unequal world. Despite strong commercial drivers for greater sustainability, luxury brands have been slow to recognize their responsibilities and opportunities. We call upon the luxury industry to bring to life a new definition of luxury, with deeper values expressed through social and environmental excellence. Their performance and progress on environmental, social and governance issues should be comprehensively measured and reported.”

As part of the report, the WWF has also included a “Star Charter” that lists off six principals celebrities should use when exploring what brands to endorse. Two of these include considering the social and environmental performance of companies and attaining independent expert advice on that performance before endorsing companies. Think they’ll bite?

Like us on Facebook:
0 Comments

Kendall Jenner’s calfskin shoes illustrate how society values animal products

Press releases often find their way into my inbox. Occasionally, they’ll centre around a new animal rights initiative or vegan product, but usually, they’re unsolicited dribble e-blasted to every unprotected news media email address available. So when news of some…

Seductive and Destructive: The Insidiousness of “Happy” Exploitation

We need to shatter and dispel once and for all the insidious myth that it is somehow possible to exploit non-human animals “humanely.”

How I Got Ill on a Vegan Diet and Why I Ended Up Listening to My Body

Let me tell you, when I made that choice, I didn’t feel good about it.