While we’ve had our doubts that Discovery Channel’s 24-hour green network might actually get off the ground, the marketing is certainly make us think differently. Slated to launch sometime in June 2008, Discovery Channel is here at Hollywood Goes Green in full force promoting the new channel. Last night’s conference after-party was sponsored by the Planet Green network and creatively aligned the channel’s message with some slick production value.
Taking a cue from Ed Begley Jr.’s bike-toaster, all blended drinks were powered by pedaling Planet Green-uniformed bikers. Yes, it was gimmicky — but it was a creative way to show how much energy these appliances require. In addition to the compostable dining ware, PG also had waste assistance on hand with two ladies stationed at the main trash bins to help people separate their garbage. Composting was high on the priorities — as were sustainable drinks like VeeV and organic wines.
Overall, the green theme was in place — but unfortunately the copious amount of patio heaters, propane fire pits, and inclusion of meat in the catering tainted things a bit. It’s baby steps, folks — and the marketing machine is getting better at recognizing having such things as composting, recycling, and renewable energy front and center. It’s when these things are standard and not theme-centric that green will truly have arrived to the party.