While Paris Hilton was busy talking about going green yesterday, she failed to mention that her new line of champagne-in-a-can from German company Rich Prosecco will also benefit charity. 20% of sales of the new range of alcohol will go to organizations helping people develop clean sources of drinking water. Rock on! The standard promotion for initiatives like this is usually something between 5%-10% — so we’re happy to see a real amount of cash be directed towards a good cause.

In addition to simply having her name associated with the canned bubbly, Paris also took things a step further and decide to participate in an ad campaign for the drink. As expected, she’s nude, covered in gold spray paint, and sitting in the desert. Heckler Spray said it best,

“We know what you’re thinking – what has Paris Hilton naked in the desert got to do with champagne? And we’re not entirely sure. True, we’ve wanted to drop Paris Hilton naked in the desert several times before, but only so we could force her to understand that sitting out for weeks in a 130F wilderness in the middle of summer with no clothes or water is ‘hot’ and that perhaps she should try another way to describe every bastard thing she ever encounters, but we never thought to paint her gold first. ”

Brilliant.

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About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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