First Look Studios, a leading independent studio in theatrical, home video and television operations, has teamed up with Shorewood Packaging, and gone green for us all. The new friendship marks the first collaboration between any studio and packaging company with the goal of lightening their environmental footprint.
The duo’s first project is to start a tree planting program that will offset emissions that are generated by the manufacturing of one million DVD packages. But wait…there’s more. First Look Studios has officially switched to 100 percent recycled Prokote(TM) paperboard Flip-Paks for its screeners and reduced their overall paper usage. They’ve also switched all of their package printing from UV to water-based coated. And just when you thought it couldn’t get any better, they’ve topped it all off with a big, eco-friendly, green bow, by including recycling instructions on all of their products.
You guys, THIS IS HUGE!! To me, this is so obviously not just a P.R move to look like a “noble” company, but a genuine act of corporate responsibility that could aid in redefining ethical capitalism as we know it. Please, please visit the First Look website (HERE) and help support their projects in anyway you can.
Adrian Grenier…beat that!