We know celebrities are finding it in vogue to travel via hybrid or some other green car to events — but it’s rare we actually see them take things a step further by walking or (*gasp*) biking to the red carpet.

Liam Neeson, however, decided to jump on a bike this week in New York City and do just that for the launch of the global warming initiative Bicycle For A Day. Granted, he was actually dared to do so by the campaign’s founder — Weeds actor Matthew Modine — but with the promise of a free dinner and the opportunity to make a point, the decision came easy to the actor. From the article,

‘”Honestly, bicycling isn’t just fun and healthy and non-polluting, it’s sexy,” said Matthew at the Tuesday night bash, which was also attended by Robert Kennedy Jr – the nephew of late US President John F Kennedy. ‘It gives you a nice rear end.'”

Modine is organizing events in San Francisco, Chicago and New York to highlight the perils of global warming. According to Hello! Magazine, he envisages a day of community-based activities at a prominent city park – to which attendees would travel on two wheels – including entertainment, speeches by politicians and environmental groups.

You can pedal over to the organization’s site for more information!

photo credit: © Rex

Get Ecorazzi in your inbox, once a week:

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →