Radiohead Puts Their Best Foot Forward
Earlier this year, rock group Radiohead teamed up with the organization Best Foot Forward to study the carbon footprints of their tours and figure out solutions to reduce impact.
They analyzed two different kinds of tours the group has done recently in America: an out of town ‘big gig’/amphitheatre tour, and a smaller theatre tour in city centres. According to the site, fan travel and consumption made up 86% of the Theatre tour and 97% of the Amphitheatre tour. Of the band’s touring impact, travel and energy use accounted for 60% (Theatre tour) and 40% (Amphitheatre tour). International travel accounted for a further 34 – 40% of impacts.
With this information in hand, Radiohead has decided to mould future tours around city centres to allow people to take advantage of public transportation. They will also be reducing their own carbon emissions by shipping their gear via sea transportation. Using this arrangement instead of air will save almost 47 tonnes of CO2. These changes will begin with the 2008 tour; along with traveling as little as possible by air, avoiding chartered flights, and investigating more efficient road and rail transportation.
In a show of incredible transparency, they’ve made the full report available here.
Nice work guys — good luck moving forward and rock on for thinking of new ways to groove on tour in a more sustainable fashion.
Thanks to Linton for the tip!