This post comes to us from contributing field reporter, Amy Fritz.

Once again Global Green and the ecofabulous Zem Zoquin and Nadine Weil hosted San Francisco’s most glamorous green event, Gorgeous & Green, attended by some of Hollywood’s most beautiful and eco-conscious. Unlike events of late hosting “Green Hollywood” without heart, this event also had substance. Woven around a presentation of the impactful work Global Green is doing across the country, we heard from Stephen Jenkins (looking sexier than ever) talking passionately about politics and his latest efforts to further green his biodiesel tour bus and the equally hunky Jason Lewis sharing with us that he only buys green and organic products and is always looking for ways further green his life.

Both Stephen and Jason lambasted critics who say that the rocking green movement and continuing involvement by Hollywood’s A-list is a passing fad. Jason, says “That’s just stupid. With increasing awareness and more opportunities as individuals to live more sustainably without sacrifice, there is no going back. Stephen says “those critics will some day soon be embarrassed and ashamed of themselves. For the true leaders,”—like his favorite presidential candidate, Barack Obama—”instead of being fearful of change, rather see opportunities, especially in industries like Clean Tech and greening our lives and businesses”.

The main event was an inspiring and sustainable catwalk lead by the gorgeous and green, Josie Maran. Josie shared how she was inspired to create her pure luxury cosmetic line. “I spent long hours in make-up chairs and when I was made aware of the amount of toxins in cosmetics, I was horrified.” Josie Maran’s cosmetic line and other fine organic beauty lines adored by Hollywood, such as Duchess Marden and Jane Iredele, were distributed to the who’s who crowd of SF A-listers and eco leaders in the regal, yet LEED certified, Bently Reserve.

The fashion show featured fantastic looks from luxury green designers Behar Shapar, Del Forte Jeans, Lara Miller and Linda Loudermilk, among others.

Other celebrity guests in attendance included Jason Behr, Michelle Branch and Mayor Gavin Newsom of San Francisco.

Photo credit: Stefanie Michejda

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • http://www.weeklyphil.com Phil

    The event was spectacular, but I wonder how many partygoers left with an increased sense of urgency about fixing what ills our planet. How many guests will go out and use Roots restaurant, Square One vodka or Veev in their day-to-day lives? How does celebrity involvement increase awareness and create the green-impulse in others. Clearly, when you talk to the celebs, it’s easy to be impressed with their eco-knowledge; but on the outside their involvement seems merely fringe. Get them to work on that would you?

  • http://ecofabulous.com Lindsay

    For more on San Francisco’s Global Green Event, check out Zem Joaquin’s site, ecofabulous.com