The Gap has RED and now H&M has AIDS. Wait…um…that came out wrong. What I mean is that H&M has just announced a campaign to help FIGHT aids. The project is called Fashion Against Aids, and combines the talent of established designers with the booty shaking power of some of today’s hottest artists, like, Rihanna, Timbaland, Good Charlotte, My Chemical Romance, Rufus Wainwright, and Ziggy Marley.
It’s been estimated that twelve million young people between the ages of 15-24 are now infected with the AIDS virus and H&M hopes this campaign helps draw attention to the severity of the epidemic. The seed for this idea was planted (no pun intended) by Designers Against AIDS , a non-profit organization that collaborates with fashion designers and artists to help change public opinion.
In the spirit of charity, all of the celebrities will be donating their time, and 25 percent of the profits will go to HIV/AIDS-prevention projects around the world. Furthermore, each piece of the collection is made from 100 percent certified organic cotton and will rock a special tag that reads: “This might be the most important piece of clothing you’ve ever had your hands on.”
So run, hop or skip over to H&M and show them a little lovin (safe lovin, of course). Oh and a tip: H&M makes clothes for skinny people so always get one size larger. You’re welcome.