When New York Fashion Week kicks off at the end of January, designers will be showcasing their new green designs- but that doesn’t mean lima-bean green will be the new black.
Some of the world’s hottest names in fashion- including Marc Jacobs, Versace, Jil Sander, and Narciso Rodriguez will join no-stranger-to-the eco-scene designer Stella McCartney to participate in Earth Pledge’s FutureFashion runway show, which will feature their one-of-a-kind designs made from recyclable, sustainable, and earth-friendly materials.
This isn’t the first year for the show, which promotes renewable materials and production methods, and eco-fashion no longer means you DIY a re-purposed burlap sack into a clever (but still unfortunately hideous-looking) dress. An ever-increasing awareness of environmental issues has definitely taken root, and socially and environmentally-conscious purchasing options can now be found at all your favorite shopping locales, from your favorite ridiculously cute but shockingly overpriced neighborhood boutique store to all the major department stores.
If you’ve got champagne tastes, but are forced to live on a beer budget, don’t feel too sorry for yourself. You can check out some of the designs featured on the runway in Barney’s Madison Avenue store window displays starting February 1st. Then you can sulk that while your burlap sack dress is eco-friendly, the one-of-a-kind garments featured in the show are pure eco-fashion.